Recent Projects


12 Line Studio Case Study

The Chop Shop


Butcher, Beer & Bites

We were excited when were approached by the team at The Chop Shop & 1st Ward to help turn the long-vacant auto body garage on North Avenue into their ambitious vision consiting of a butcher, deli, restaurant, bar, and event space. With so many moving parts the key was to create a sophisticated yet simple identity while still appealing to the local Wicker Park crowd in Chicago. We extracted the “crossed cutlery” from the logo to be used across a number of locations including their tables, cutting boards, business cards, and on the wax seal for special event cocktail menus.

chop shop chicago branding wax stamp



A few of the brands we are excited to call clients.